“I Want It Now!” How to Challenge a False Sense of Entitlement in Kids

By James Lehman, MSW

Almost as soon as your child begins to talk, you’ll start to hear him ask for things. In fact, when an infant cries, he’s asking for food or to be made more comfortable. By the time he reaches the age of four or five, his constant refrain becomes: “Can I have this, Mom? Can I have that?" The unending requests for new toys or candy and an “I want it now” attitude may follow you every time you go to the store. Parents want to give to their kids for many reasons. It’s partly instinctual—back in the Stone Age, “giving to your child” might have meant providing food, shelter and protection. Those urges are still there. Unfortunately, if you give in to every little want and need your child expresses, you are really feeding and nurturing a sense of false entitlement—which I believe can lead to problems later on.

The attitude of a child with a false sense of entitlement is, “I am, therefore give to me.”

I think it’s important to keep in mind that parents and kids get some powerful messages in our society. One of the most prevalent is, “The more you give your child, the better parent you are.” Children are also led to believe they’re entitled to receive. Commercials, TV shows, movies, and their friends at school all tell kids, “This is the new thing. This is what everybody’s getting. If you don’t have it, you won’t be cool.” So it’s easy for you as a parent to feel obligated to give to your child—and pretty soon, your child will grow to expect it. This can lead to parents giving much more than their kids need—and sometimes, more than their family can really afford.

Children also get a false sense of entitlement by being overly praised for things, and rewarded for tasks that they should be doing as a matter of course. There’s nothing wrong with rewarding achievement and excellence, but it becomes a problem when you reward mediocre efforts.

I’ve also worked with many parents who have the following fantasy: they imagine their child talking to their friends, saying, “My parents are great. They got me these new sneakers.” Or, “My dad’s the best—he bought me this bike.” Maybe your child is saying that, and maybe he’s not. Regardless, this thought often makes parents feel proud and good about themselves, and it motivates them to spend more than is good or necessary. There are those parents who want to be their child’s friend—and consequently, they will often buy their child things because they’re afraid they’ll lose the friendship. This pattern may continue until the child reaches young adulthood. By that time, he firmly believes that his parents “owe” him whatever he wants. So the confluence of instinct and social pressure—and the need to be liked by their kids—can often make parents overindulge their children.

Let me be clear: I’m not saying it’s not a good thing to give to your children. But I do believe that the way you give to them can either help them develop a sense of ownership by earning things, or nurture a sense of false entitlement because they’re usually getting what they want, when they want it. And when kids grow up with a false sense of entitlement, you’ll see them thinking they’re entitled to expensive toys, electronic gadgets, trips and cars without having to earn them. They will do poorly in school and still want that car when they turn 18—and expect to get it. They’ll even tell their parents there’s something wrong with them if they don’t give them what they want, regardless of the family’s financial situation. The attitude of a child with a false sense of entitlement is, “I am, therefore give to me.”

So how do you challenge that false sense of entitlement in kids, and why is it so important to do so? I believe it’s critical to challenge them because once your child grows up and goes out into the real world, he will have to work for what he wants, just like everyone else. So as a parent, it’s important that you teach your child the value of hard work and earning things. He needs to really see that integral connection between making an effort and achieving success. Conversely, when things are handed to your child, the message he’s getting is, “You don’t need to do anything—everything will be given to you in life just because you’re you.”

If you want to start challenging this pattern in your child, I recommend the following techniques.

Challenging the False Sense of Entitlement in Kids

Ask Yourself, “What Do I Want My Child to Learn?”

Whenever you want to get a message across to your children, I think it’s important to think through what you really want to teach them. Ask yourself, “What do I want my children to learn about money and work to achieve success in life?” And then come up with a procedure that will teach them about finances. Some concepts which I think are important to teach from a young age are:

  • Money doesn’t come easily.
  • People work hard to earn money; it’s part of life.
  • If you want something, you need to work to earn it.
  • You are not entitled to things you haven’t earned.

Break these concepts down for your child. You can say, “You can’t make a video game yourself. But when you’re old enough, you can work at Wendy’s for a week and get enough money to buy a video game somebody else made.” You can take it one step further by asking, “And why did they make that video game? So they could earn enough money to eat at Wendy’s.” Use the teaching role to help your child start connecting the dots. Think about what you want your child to learn and what you want him to take away from the conversation, because that is going to set the tone for the way he thinks about what he earns—and what you give him—from now on.

Set Some Limits on Giving to Your Kids

I think it’s important to put limits on what you give your children. Don’t feel as if you need to give them every little thing they ask for, even if “all the other kids have one.” I think it’s also a good idea to talk to your kids and let them know that you don’t have an infinite supply of money at your fingertips. Tell them from an early age that you and/or your spouse work to make money to support your family. Try to explain that you trade your time for money in order to take care of your household.

When your child asks for things, I think it’s perfectly fine to say, “You’re welcome to buy that with your birthday money,” or “Why don’t you put that on your Christmas list?” Or, “Why don’t you save up your allowance money and buy it?”Saying “no” to your child does not make you a bad or uncaring parent—it just makes you a practical one who wants to teach your child to understand money in a more realistic way.

Tell Your Child the New Rules

Let’s say that up until now you’ve been giving your child whatever he wants without expecting him to work for it. If you want to give your kids money or things, I think it’s important to come up with a system where you can deliver the goods to them in such a way that they feel like they’ve earned them. In my opinion, paying for extra work around the house is better than giving an allowance, because it gives you more flexibility as you reward them.

If you want to make some changes, I think you should sit down and have a frank discussion with your child.

Younger Kids: For younger children and pre-teens I think you can say something like, “Listen, I want you to learn how to earn some of the things you want by doing extra work around the house. I don’t mean by doing your regular chores, like setting the table or doing the dishes. So for instance, you could mow the lawn, shovel the walk when it snows, or clean my car when it’s dirty. Instead of giving you an allowance, I’m going to pay you to do these things. We’re going to start this Saturday. If you want to earn money, you’ll have to see me Saturday morning to find out what you can do.” Then, determine how much you want to pay him for these jobs and make sure it’s within your budget.

Adolescents: When you talk with adolescents, you can expect a serious reaction to your words, especially if they’ve come to expect to get things without having to earn them. After all, they’re probably very happy with the way things are right now, and they may balk at the idea of having to work for what you give them. The way you prepare for that is by saying to your child, “I have something that I need to talk to you about that’s really affecting our finances. You’re going to have to keep an open mind and be mature during this conversation. So why don’t we get together at four o’clock. This is actually a great technique for you to use with your child. I used to say to kids in my office, “Listen, do you want me to talk to you like a young adult or a little kid?” Naturally, they’d always pick young adult. And then I’d keep my word and talk to them utilizing facts, not feelings. That means I would speak respectfully, frankly, and persuasively. In my opinion, when we talk to teenagers and young adults, we have to be as persuasive as we can be. So when you speak to your teen, try to put things in his best interests: “I want to help you earn some cash because I know you really want to buy that new video game. Here’s how you can make some extra money around the house.” If your child refuses to do odd jobs around the house, the next time he asks for things, you can simply say, “You know how you can earn that new DS. When you’re ready to clean out the garage, I can pay you and you can start saving up.”

Have Your Child Work to Earn Money

If you have the financial capability and you believe in the concept of paying kids to do work around the house, I personally think it’s better to give your child money for doing odd jobs rather than give him a weekly allowance. This way, your child will learn how to manage his finances, and he will also make the connection between work and payment. So let’s say your child gets $10 a week for mowing the lawn. (By the way, he shouldn’t receive this money until the lawn is done.) Then if he wants a video game that costs $50, he has to save for it—that’s how you develop a sense of earned entitlement. Later, a job at Wendy’s making $6 an hour will look really good to your child. He’ll take that job for 12 hours a week part-time, because he’ll understand that it will bring him $70 a week. He’ll be able to buy a new video game every week if he wants to, and he’ll be entitled to do so because he earned it.

If Your Child Doesn’t Comply, Pay Their Siblings to Do the Work

I think it’s important for your child to understand when you’re giving him a gift. To put it simply, he needs to realize that he’s not simply entitled to whatever you give him. How do you do this? This one is a piece of cake. You just say clearly, “I wanted to give you something extra.” Or “Here’s a gift from your mother and me.” Be sure to differentiate this from the money you give him for allowance, or the money he might earn from getting on the Dean’s list at school.

Remember, the danger is not having a sense of entitlement; the danger is having a false sense of entitlement. People who have this mindset often hold a negative view of hard work—they put it down and ridicule it. They think they deserve things they haven’t earned, and they can develop contempt for people who work to earn things.

I believe that a false sense of entitlement affects every strata of society today. Kids who grow up this way don’t want the jobs that are available because they have the belief that they’re entitled to something better without having to make an effort. So that false sense of entitlement prohibits them from getting the work skills and the social skills they need to start at the bottom and work their way up.

One of my first jobs involved carrying bolts of cloth in a dress factory and loading trucks. I was 16 years old and I made $1.25 an hour. I didn’t think working hard to earn things was unusual because I had watched my father work all my life. He grew up during The Great Depression, and he always said, “If you want something, you have to work for it.”

Here’s the bottom line: When kids have a false sense of entitlement, they don’t see the world in real terms. When money and material goods have been handed to them their whole lives, the danger is that they won’t have the idea that they should work hard to achieve their goals. Their view of the world will be, “If I want it, someone will give it to me”—but as we all know, that’s just not the way the world functions. Once you leave your parents’ house, it’s up to you to make an effort to achieve some success in life. Sadly, you will often see older children living with their parents into adulthood, because that’s where things are easiest for them. But make no bones about it, that skewed view of the world is going to affect them in a negative way their whole lives.

The good news is that you can start teaching your child now about what it means to work hard to achieve goals in life—before it’s too late.


About James Lehman, MSW

James Lehman, who dedicated his life to behaviorally troubled youth, created The Total Transformation® Program, The Complete Guide to Consequences™, Getting Through To Your Child™, and Two Parents One Plan™, from a place of professional and personal experience. Having had severe behavioral problems himself as a child, he was inspired to focus on behavioral management professionally. Together with his wife, Janet Lehman, he developed an approach to managing children and teens that challenges them to solve their own problems without hiding behind disrespectful, obnoxious or abusive behavior. Empowering Parents now brings this insightful and impactful program directly to homes around the globe.

Three reasons to avoid saying "I'm proud of you"

Blog post by: Larissa Dann 28th August, 2014                            

This blog examines that very common parenting phrase (used innocently and with the best of intentions) - “I’m proud of you”.  I examine the implications of the word ‘proud’, and the way our children may receive and perceive this form of praise.

Some years ago at a parenting seminar, the speaker incidentally mentioned trying to avoid saying “I’m proud of you”.  For me, this was a huge take-away moment.  How often did I say this to my children?  Had I ever thought about the meaning behind these words?  What would replace this oh-so-common parenting expression?  And what were the reasons for avoiding this phrase?

Here are three reasons I avoid saying “I’m proud of you”

1.  Who ‘owns’ the achievement? (our pride is generally around an achievement).

A Macquarie Dictionary definition of ‘proud’ is: “feeling pleasure or satisfaction over something conceived as highly honourable or creditable to oneself”.  The key words (for this discussion) are ‘creditable to oneself’. So - when a parent says, “I’m so proud of you”, is the parent taking the credit for the child’s accomplishments?

Let’s look at some examples – adult and child, to help illustrate this point:

Manager:            “I’m so proud of the report you’ve written”.

How might you feel as the worker?  You could feel annoyed and put out.  After all, you were the one who put the effort into writing the report – you did the research, you put the paper together.  Why is your manager taking credit for the work you put into the report?  You could also feel patronised.  Didn’t your manager think you were capable of putting such a report together?

Parent:            “I’m so proud that you got all A’s in your school report/won that tennis trophy”

How might you feel as the child?  Who put in the hard hours to get a good report? Who put in the practice in order to win that tennis match? (Now, in both cases – you could say the parent.  The parent might have helped the child complete their homework – or even do the child’s assignments!  The parent might have spent hours coaching and practising tennis with their winning child.  If this is true – then of whom is the parent really proud?).

Of course, the child may feel really pleased to hear this positive evaluation of their efforts.  Which brings me to my next point.

2.  “Proud’ as praise - an external judgement of someone else’s achievements.

Linda Adams, in her book “Be Your Best”, quotes Charleszetta Waddles (African American activist): “You can’t give people pride, but you can provide the kind of understanding that makes people look to their inner strengths and find their own sense of pride”.

What are we trying to say or do, when we innocently, and with the best of intentions, praise our children with “I’m proud of you”? We are probably trying to encourage our children, and even instil in them a sense of pride in their own achievements.  However, is this what happens?

“I’m proud of you” could be seen as an external judgement – a parent’s judgement of a child’s achievement.  The child has done well enough for the parent to bring out the big guns – the ‘proud’ word. Praise such as this is a subject on its own – much research and many, many books have been written on the subject.  Briefly, some difficulties include:

  • Praise does not help bring up children who have an internal belief in themselves, of self-worth.  As described in the quote above, someone else’s pride in you does not usually translate to pride in yourself.
  • If a parent can say, “I’m proud of you”, then can the parent also say the opposite, such as “I’m disappointed in you”?  Imagine this: a 4 year old child shows his Mum a painting, and is met with “Good boy.  I’m so proud of your painting!!”.  The child decides to replicate his painting (to get more praise, not necessarily because he enjoys painting that picture), and looks up at his mother with rapturous expectation.   He gets a “that’s nice”.  By the fifth replication, the response may be rather different than the first (“I’m disappointed that this is the same picture”)!  And the child is left feeling confused and despondent.
  • Children may become dependent on their parents’ (and others) evaluation of their achievements. If your child continually asks you "Are you proud of me?", does this mean your child is becoming reliant  on your judgement of what they do? This may result in adults who rely constantly on others for validation, unable to take pride in who they are and what they have achieved.

3.  Implies superiority/patronising.

The phrase “I’m proud of you” implies that the speaker has more experience, or power, or in some manner has the right to pronounce their opinion on the child’s effort. The effect of this praise might be opposite to the aim of the parent.  Rather than the child feeling respected for their efforts, they may feel patronised, put-down.  A person receiving this praise could also feel belittled – it could feel as though their achievement was unexpected - a surprise to the other person.

Alternatives to saying “I’m proud of you”.

There are alternatives to praise, and saying "I'm proud of you", and they include:

  • “Wow!! I’m so impressed!”
  • “You must be so proud!!”
  • “I’m proud for you”
  • “I’m so pleased for you”
  • “You look really pleased with your effort”
  • “Congratulations!”

I would avoid “well done” or "good job" – for all the reasons of “I’m proud of you”.  Courses such as Parent Effectiveness Training (P.E.T.), which helps develop positive and respectful parent-child relationships, teaches skills for avoiding praise.

Personally, I find it a struggle to avoid these phrases, and often have to stop myself as “I’m so proud of you” is about to trip off my tongue.  I believe the effort has been worth it – for my children, and our relationship.

© Larissa Dann. 2014.  All rights reserved

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